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About Us

Wheels of Fitness Inc. was incorporated in 2004. We are passionate about discovering, designing and developing innovational products and programs and services that will enhance the quality of life fitness, and safety for seniors, people with chronic disease and those with disabilities. We are dedicated to promoting products that help people help themselves.

We are a socially conscious company that is committed to giving back to the community. As such, a portion of our profits are donated each year to institutions, facilities and organizations in the fields of active aging and chronic disease prevention and management.


Gwen Rose BSc(PT), Reg(On)
President and Founder

In the course of my twenty-five year career in hands-on physiotherapy in a variety of settings – home care, rehabilitation, and long-term care facilities – I came across a number of gaps in both services and equipment. These are gaps I set out to fill.

I traveled extensively to countries such as United States, Italy, Israel, and India and brought back innovative ideas and equipment. These are being used, with success, in a wide range of settings and with people of all age groups and varying levels of fitness.

Although my primary goal was to meet the needs of seniors and people with disabilities, some pieces of equipment and programs have widespread appeal.

My unique expertise enables me to discover, design, and develop specialized equipment, cost-effective programs, and educational products. I am deeply committed to enhancing the quality of life, the fitness, and safety of all individuals, particularly seniors and people with disabilities.

Alan Fine
Vice President

My formal education consists of an Honours Degree in Business Administration from York University in Toronto. I also majored in Economics and Accounting at Wilfred Laurier University and the University of Toronto.

Prior to joining Wheels of Fitness, Inc., I enjoyed over 30 years of business experience in product design, manufacturing, wholesale distribution, importing and exporting . This experience was gained as a result of being one of the two founding partners of a company that designed, manufactured and distributed, a variety of products to the home furnishings marketplace mostly in the United States.

I share Gwen’s passion for helping people enjoy a better quality of life, especially seniors and individuals with chronic diseases and those with disabilities.